Introducing Perception-Sensation

By Omid on 11:44

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3 Definitions of perception!
perception is the process of attaining awareness or understanding of sensory information. The word "perception" comes from the Latin words perception. Means "receiving, collecting, action of taking possession, apprehension with the mind or senses......

“Perception is the process of sensing, selecting & interpreting consumer stimuli in the external world” (Wilkie 1994)

“… is how we see the world around us” (Schiffman & Kanuk 2003)

Click HERE!
This advert tests your awareness

Stare at the center of the image above for at least 30 seconds. Then look at a blank white wall, or a peice of paper. What do you see? On this page you'll see that the after image of the black and white image above is much stronger than the one in colour below. Take your time, sometimes it takes an additional 20 seconds before your eyes can really focus on the after image. The image looks similar to the shroud of turin, which is another famous face of jesus.

Many illusions are used for perception to show reactions......

BELIEF!

Beliefs and perception are just inside our brain, they are not in action. Belief is the root or foundation of our way of thinking. In normal life we do not questions or filter our own belief. We take our beliefs as it is. It includes the values that we have. Perception is the method or way of thinking or point of view. Some people called it paradigm. It is the filter of any input based on our beliefs.

Attitude is what we act or react. How we perform our thinking is our attitude. Our action is depending on our attitude. We usually do not see our own action (except in front of the mirror or in our own movie). Our action is just a show-off of our perception and our belief. In other words, what we act or react is directly influence by our way of thinking, our values, and our beliefs.

We aware about our own beliefs, our own way of thinking, our own values, and what we are doing. Unaware reaction means a reflex action from subconscious level go directly to your action. Without awareness, we will do everything in reflex. We do not think on what we are doing. With awareness, we can think before we are acting or reacting because our awareness controls the three levels: belief, perception and attitude.

Many problem in our life often come from the relation with other persons. We cannot control other person but we can influence others through
• our own change in attitude
• our own words
• our action or reaction

SIGHT

Visual perception is the ability to interpret information and surroundings from visible light reaching the eye. The resulting perception is also known as eyesight, sight or vision.

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In the lecture we had a discussion about what how segmentation and perception work together we came to this conclusion Sensation affects attention affects our interpretation. Selective attention and stimuli is used by advertisers through contrast, movement, repetition and size of things such as font etc all to gain our attention.

For the last part of this post I will talk about how perception makes people want to buy their product. From my experience 21 years of it....I would say to buy a product I would by the product if it had good packaging.....Good quality (maybe with a company guarantee). That would make me buy a product!

Reference's

http://www.oed.com/

http://www.youtube.com/watch?v=Ahg6qcgoay4&feature=fvw

http://dragon.uml.edu/psych/circles_0028_red.html