As the university hosted an enterprise week from the 17th November 2009 onwards for 2weeks I had attend 2 of the events that was advertised to me. The first panel was a group on graduates which they talked about what happen life after university and what they recommend us to do in the situation we are in at this moment in time studying. The panel was free to answer any question for us but I didn't get involved as I knew most of the stuff they was saying like how to study what to do with your CV ect.... nothing new there... It was enjoyable as I did learn how much money roughly I will be getting when I graduate :)
The next panel was the Pro's the Professional the one's who has been in the business for some time with the experience I was very interested in this as they took their own time for them to talk to us on a respective level.
The topic was the industry and the discussion was primarily about marketing comms and where the future for the market is leading.
Meet the panel: Sue Elms Executive Vice President, Global Media Practice Millward Brown,Sue Unerman, Chief Strategy Officer Mediacom UK,George Hutchinson, Chair and Managing Director Public Affairs, Burson-Marsteller UK,Rik Haslam, Group Creative Architect WWV Rapp and Matthew Chapman: International Service and Systems Innovation Director Billetts
The panel discussed about PR and advertising . The advertising part Was interesting as the panel said they think the media of advertising is coming to all digital and social networking...Advertising for such websites as Facebook to advertise on the is big as has so many users on the website and so many people checking the website daily.
The other discussion the panel discussed was about brands! How it can bring communities together. Branding are important to us it is a trust we have when we buy a brand it gives a relationship and a trust between the customer and the company....
At question time the candidates started talking about the
advertising industry one candidate said “advertising plays a role not a leader”
This was talking about the role that you have to me good at what you do to make
the cut.
Rik said “A brand is to add a value” and Sue Elms also
said “Target control brands still work”
Sue was talking about how in the 21st century
targeting brands at people still works as an advertisement for example
advertising a brand which is doing well to get new customers.
Then the board was talking about in the 21st
century how many people use the internet. There was a show of hands and
everyone hand was up then they ask do you use such websites such as Facebook
and Twitter most hands still was raised. The panel went along by saying the way
we are watching adverts are changing by the new generation are using the
internet not watching TV also using mobiles more. So there is a change in this
century threw TV to media mobile and internet. The reason why is because of
social networking websites bringing committees together.
A brand is the
idea or image of a specific product or service that consumers connect with, by
identifying the name, logo, slogan, or design of the company who owns the idea
or image. Branding is when that idea or image is marketed so that it is recognisable
by lots of people each day, and identified with a certain service or product
when there are many other companies offering the same service or product.
Advertising professionals work on branding not only to build brand recognition,
but also to build good reputations. Brands are usually protected from use by
others by securing a trademark or service mark from an authorised agency.
All in all it was interesting what both the panels had to say and was taken on board for use of the future!
The public buy brands because they trust in what they
have brought before if it was a good product last time they brought it then it
would be this time. They would also buy a brand because it has a high
reputation so you won’t be disappointed in the product. The public would not by
a product that is not known as the product might not be trustworthy.
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1 comments for this post
A bit thin on coverage. Needs more detail on the topics - perhaps making reference to particular quotes from the panel members